José Ignacio Travel

For boho-chic vibes, a dose of wellness and no shortage of hip hangouts, spend your South American summer in the beach village of José Ignacio.

Nestled by the exclusive Punta del Este, the peaceful fishing village of José Ignacio awakens in summer, abuzz with surfers, sun seekers and sophisticated socialites. With dreamy private beaches and a bohemian yet glamorous vibe, the village offers a blend of laidback charm and vibrancy that is hard to resist.

José Ignacio, lying just half an hour up the coast from the perhaps more prominent Punta del Este in Uruguay, is a gem of a beachside fishing village which sheds its usual somnolence and lights up in the summer months, as glamorous guests and surf lovers arrive to soak up the lively ambience. A haven for rich and famous vacationers seeking a sophisticated retreat away from the limelight, José Ignacio offers upscale dining, word-class wine and plenty of luxurious accommodations to choose from.

On top of myriad high-end offerings, this chic little village has its own distinct character which is precisely what makes it so appealing. Eclectic shops and soft sandy beaches abound, perfect for those who want to pick up a pretty souvenir or savour the sun. Culture lovers can delve into the flourishing art scene, kite surf at José Ignacio Lagoon, or take a trip to the vineyards of Bodega Garzón, just 45-minutes away. If it’s adventure you’re after, try mountain biking or horse riding round the dirt tracks of Estancia Vik. Whatever your vacation style, catch your breath and round off your visit by watching the sun go down behind the magical José Ignacio lighthouse.

Highlights of José Ignacio:

Shack Yoga

Breathe and bend at Shack Yoga, a popular yoga studio in José Ignacio open throughout the summer season (December to March.) The studio offers retreats and classes, as well as meditation practice, massage therapy, a boutique store, and a selection of chilled juices – the perfect way to cool down after a workout.

La Brava Beach

Located east of the lighthouse, La Brava beach is a long stretch of soft, smooth sands and rolling waves, perfect for surfers and sunbathers alike. Dine on calamari and sangria at the renowned La Huella beach shack, then party with the stars after dark in a luxury beachfront tent.

La Susana

Hit the ever-popular La Susana Beach Restaurant on Playa Mansa for a mix of delectable organic dishes, expertly crafted cocktails and unbeatable views of the beach; which are particularly hypnotic at sunset. There’s simply nothing better than lingering over lunch in one of the cabanas and staying on until the late hours, when the party really begins.

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